This is a One Way Street
In recent
years, the United States and Chinese governments have continually remained
allies in all aspects of the term. Together they have the ability to work things
out in a civilized manner. President Obama and Chinese President Hu Jintao
released a joint statement back in 2011 that proclaimed their shared commitment
to a “positive, cooperative and comprehensive U.S.-China relationship.” But
with recent advancements in technology and the expansion of media throughout
the globe, the Chinese has held a tight grip on internet censorship throughout
their nation especially when it’s coming from the United States.
Chapter 8 of
On Deadline: Managing Media Relations highlights the importance of knowing the
history and culture of the local people before implementing any media relations
into their country. As well as being sensitive to their customs and beliefs,
the chapter stresses doing research to inform yourself of unidentifiable
ideals. Although Americans believe that we are the best, there are many
countries that would beg to differ. Our arrogance can lead to failure.
The article “China’s
blackout of U.S. media can no longer be ignored,” written by Jim Sciutto outlines
the blatant disregard of U.S. affiliated brands such as Twitter, Facebook and YouTube
throughout China. News sources such as The New York Times and Bloomberg News
were also blocked due to sensitive content that harm the reputation of the
Chinese government. Google is only partially blocked but remains heavily
regulated by the government.
This
censorship excludes American companies to benefit off one of the world’s largest
markets and our largest trading partner. So how will the relationship between
the United States and China change?
Being
American means being democratic. Knowing in which ways the Chinese government functions
could have possibly saved the United States from running into this problem. Had
we taken into account the heavily regulated everyday life that the Chinese lead in their communistic society over us freely independent Americans, an agreement could have been made prior
to the Chinese government discovering the need to censor the world wide web.
So things bring me to:
Do you think the relationship between the Chinese and the United States will change because of the already heavily regulated internet?
Or
Is it possible for the United States and China to come up with an agreement that would help benefit the economy of both countries?
AND
Should both countries be able to publish videos, blogs, articles, and other forms of media that might question the motives of the government in either country?
http://www.washingtonpost.com/opinions/chinas-blackout-of-us-media-can-no-longer-be-ignored/2013/07/10/2bdea62e-e7f5-11e2-a301-ea5a8116d211_story.html
I'm in LOVE with this topic and the issues discussed! China's tight control over its media is reflected in its consumption of U.S products. In 2012 China exported $324 billion in products to the U.S. while importing on $109 billion from the U.S. This 3-to-1 ratio of consumption is tied to the Chinese peoples access and knowledge of American products. By limiting access to American media the Chinese's government limits exposure to American advertisers. American advertisers need to play by the Chinese rules: how can they advertise, what can they advertise, and how do the Chinese consumers spend. Understanding the limitations communism places on a capitalist market may allow the U.S. to once again compete in the global market and maybe even move into the black and get out of Red shadow.
ReplyDeleteDo you think that if American advertisers strategically developed ads targeting a Chinese audience within limitations of Chinese government they would successfully be able to balance out the import/export ratio? And how important is it for American advertisers to target this audience as it's own market?
DeleteI think the book mentions a great point that you also brought up about the importance of knowing the history and culture of the local people before implementing any media relations into their country. This plays a huge part in adverting and reaching out to the Chinese to consume our products. Angel brings up a really goo point that we hardly have an exports going into China. So if we want to increase this then we has better play by their rules when it comes to media in their country. I definitely believe that if both parties want something they are more then capable to come up with agreements to benefit both countries.
ReplyDeleteDo you think targeting the Chinese as their own market will enable American advertisers to increase their export revenue? How would government regulations effect their ability to target that audience?
DeleteLove this issue! The American arrogance part reminded me of this video: https://www.facebook.com/photo.php?v=639919592718762
ReplyDeleteI think the relationship between the two countries could potentially change, but it will take a huge effort from America's side. I think if America came at it economically, China could be more understanding of an agreement, but I highly doubt it will happen in the near future. Being from America, I completely believe that both countries should have the freedom to publish whatever they want online. The problem is that people are crazy, and that could potentially cause a lot of damage that would be avoided by not allowing this freedom.
China themselves could benefit from a less regulated Internet, do you think it's possible for America to convince them of this?
ReplyDelete